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News
How does ChatGPT compare to other AI brands among Americans?
1+ hour, 18+ min ago (201+ words) OpenAI, the artificial intelligence research organization behind ChatGPT, is gearing up for a blockbuster IPO (reportedly within the year). But what do Americans make of the company’s flagship LLM? Data from YouGov AI Index allows us to explore public opinion…...
AI is becoming part of UK adults' health information journey
1+ day, 11+ hour ago (417+ words) Artificial intelligence is becoming part of UK adults' health information journey. While search engines and dedicated health websites remain dominant starting points, new YouGov Surveys data suggests standalone AI tools such as ChatGPT, Gemini and Claude are emerging as another…...
What do Britons think of the 2026 World Cup changes, in their own words
4+ day, 11+ hour ago (442+ words) The 2026 World Cup has seen a number of changes to the tournament format and match rules, most notably the expansion to 48 teams. A recent YouGov survey found that the tournament expansion has been generally received positively, as have various tweaks…...
As his time as prime minister comes to an end, what do Britons think of Keir Starmer?
6+ day, 9+ hour ago (943+ words) With Keir Starmer’s final day as prime minister expected to be Monday next week, YouGov data reveals how the British public feel about the outgoing prime minister. At the very end of his time in office, only 28% of Britons have…...
Half of Britons have seen AI-generated actors in ads – and they don’t like them
6+ day, 12+ hour ago (367+ words) The use of AI-generated actors has become a recurring theme in the marketing industry, with brands either satirising the phenomenon (such as McDonald’s) or playing it straight. In the United States, New York recently introduced a law requiring the disclosure…...
Section five: attitudes to family structure
1+ week, 5+ day ago (570+ words) The fifth part of the YouGov Big Survey on Family explores British views on marriage, parenting, separation, single-parent households and the ideal living arrangements for adult children and wider families. The majority of Britons think families today are weaker than…...
Section one: how close are British families?
1+ week, 5+ day ago (980+ words) The first part of the YouGov Big Survey on Family explores how close Britons feel to their families, how often they keep in touch, and which relatives they feel closest to - or have strained relationships with. Most Britons (56%) say they…...
Section three: partners and family
1+ week, 5+ day ago (477+ words) The third part of the YouGov Big Survey on Family shows how Britons get on with their partner’s family, how much in-law approval matters, and whether people should side with a spouse or relatives in disputes. Among those Britons who…...
Section four: family pets
1+ week, 5+ day ago (189+ words) The fourth part of the YouGov Big Survey on Family shows how many British pet owners consider their pets to be full members of the family, and how attitudes differ between dog owners, men and women. Half (52%) of Britons with…...
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
1+ week, 6+ day ago (910+ words) FIFA World Cup 2026, co-hosted by the U.S., Canada and Mexico, has proven to be especially popular among Americans in the early stages of the event. For brands and sponsors, the U.S. host market opportunity is significant: a growing soccer audience, a crowded…...